Camlog at the IDS in Cologne
Individual trade stand
A brilliant trade stand
Five days, 2,300 exhibitors, 155,000 visitors from 157 countries – the International Dental Show in Cologne is the Mecca of the dental community and anyone who is interested in dental medicine and technology. Camlog Biotechnologies AG from Basel was one of the exhibitors, one of the biggest and most successful implant manufacturers in the industry and long-standing customer of schweizermessebau. To be a successful exhibitor at the IDS, one has to attract attention – we took this motto to heart. The trade stand was to appear airy, friendly, informative and in line with the brand. The resulting “lightbooth” did its name proud. The cubic lightbooths on the ceiling flooded the trade stand in white light and made it shine through the hall, even from a distance.
